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How will you get the word out? if you plan to cater to an older crowd, you may want to go with traditional marketing methods, like taking an ad out in a local publication. If your ideal customers are younger and tech-savvy, social media is
probably a better place to target your efforts. Focus on high-end photography. You’ll most likely need a website. A website makes you “findable” online, and it can be your home base to dis play menus, testimonials, photos, and pricing. It’s also where you can share your story and credentials, like your food entrepreneurship degree or diploma , and what is special about your cuis ine.What is your availability? there’s no sense in continuing the conversation if your event date is set in stone and the caterer is already booked on the date in question. However, rarely, caterers may find some wiggle room in the schedule or may suggest a time change or venue change if you’re willing to be flexible. Can you cater my event within my budget? this is another must-have conversation early in the interview. If you find your budget just can’t cover all the items on your must-have lis t, you may need to either make some compromis es or find another caterer.
Tip #2: Choose Your Menu, Then Relax
I use email newsletters, social media, and physical signs in the restaurant to direct customers to our catering store. I sometimes use a homepage notification on our website, which is
super easy for me to create.
